How It Started

Elemental was born on November 10, 2024, to solve a real problem that no one was paying attention to.

I’m Luciano — entrepreneur and dad. I’ve always known how important it is to dress well in the business world. But one day I realized that most clothes weren’t made for real bodies like mine.

T-shirts were uncomfortable, too tight, or simply didn’t represent me.

That’s how Elemental started: a brand of premium basic tees, made from 100% organic cotton, with an intelligent fit — snug where it flatters, relaxed where it matters.

Everything was modeled with Artificial Intelligence — from strategy and digital patterns to fabric cutting, done by Italian precision machines guided by AI.

We faced challenges: scams, production errors, logistics issues… but we kept going.

Today, we’re a team of 15 people producing over 20,000 tees per month — more than Levi’s Argentina.

Elemental isn’t just fashion. It’s technology, empathy, and business vision — all driven by a real need.